Thursday, April 22, 2010









In this particular project, I was hoping to achieve an exciting brochure for the New England Aquarium. I wanted to it be bright and informative, providing all the information someone would want to know about the aquarium and make it as appealing as possible.
Jess and I decided we wanted to keep the color scheme blue and white, naturally to represent the ocean and water in general. We also decided together we wanted to fill the brochure with some of the amazing pictures NEAQ had to offer.
Once again, learning a new program (inDesign) was a struggle at first but once I got used to it it was easy to breeze through the project. Another hard part of the project was picking the information that the brochure reader would need, and leaving the unimportant things out due to the lack of space.
To solve the information problem we looked at the website and found out what was most important to the New England Aquarium. What they feel is vital to add to their homepage we felt would probably be useful in the brochure, like their exhibits and hours.
I was definitely most proud of the collages (two on the middle page, and the cover) I made on photoshop. I think they came out exactly how I had wanted them to be; showing high resolution pictures of all the different exciting things someone can find at the New England Aquarium.
If I had more time I would probably find time to condense the inside of the brochure (the side I made) because I used a lot of information. I could probably have read through it again and shortened them.







Thursday, April 8, 2010

Wiz Kahlifa Poster


• What were you trying to accomplish with your design decisions?
In this particular project, I was trying to convey a new modern rap artist (Wiz Kahlifa) and make a modern concert poster just like the artist.
• What challenges and problems did you encountered and how did you solved them?
Quark was definitely and interesting program that was extremely difficult for me to get used to after using photoshop. Everything seemed much more complex than it should be. For example, the side column stating the time and date of the concert couldn't go any further to the right for reasons I'm not so sure of. Also, I was trying to make the a red outline with black on the inside, however using the outline feature only makes it white on the inside of the font. I read the quark book to see if I could change this but it didn't have anything related to it.
• What was new for you?
The whole system of quark
• What did you enjoy most about the project?
I really enjoyed cropping the picture of the artist. I think it looks very unique with the white background and I found the perfect pose after looking for hours. I really enjoy that he is looking up at his name, I think it gives the poster a very unique feel.
• What are you most proud of in relation to this assignment?
I'm proud of mainly the picture, and the part of the poster with the name (Wiz Kahlifa) and the background image I made with the line tool in quark. I think I used a part of Quark with the line tool in a way that most people wouldn't think of.
• What could you have done had you had more time?
If I had more time I would create a boarder around the whole poster, because it is white and needs something to identify it from the background of blogger. Also, I would try and fill in the empty white space in the bottom left side of the poster.